OpenClaw is the always-on agent from Peter Steinberger. It runs as a long-lived gateway, talks to you on Telegram, Slack, Discord, WhatsApp and a dozen other channels, and can fire work on a heartbeat. It used to be called Clawdbot, then Moltbot. Same software.
It is not an SEO product. Official OpenClaw docs describe MCP as the way the agent borrows tools from another program. That is the whole setup. You connect a data source, then you decide what the agent is allowed to do with it.
ContextBolt SEO is a hosted SEO MCP server. OpenClaw’s remote transport for that shape is Streamable HTTP.
Add it from the CLI
Use https://seo.contextbolt.app/mcp and complete the browser sign-in if your client supports remote MCP with OAuth. Enter your SEO account email and email code, then allow the connection. For a client that cannot complete that flow, use the personal-URL compatibility configuration shown here. Copy the full private URL from your ContextBolt SEO welcome email and replace the example URL with it.
From the official MCP guide:
openclaw mcp add contextbolt-seo \
--url https://seo.contextbolt.app/mcp/YOUR_TOKEN \
--transport streamable-http
openclaw mcp doctor contextbolt-seo --probe
The probe is not optional. OpenClaw’s own docs say saving a definition proves nothing about reachability. If the doctor lists keyword and SERP tools, you are connected.
Same thing from the Control UI: Settings, MCP, Add server, Streamable HTTP, paste the URL. Already-running Gateway processes may need openclaw mcp reload or a restart before they see it.
No Authorization header. The token is in the path. Keep that URL out of public repos and out of screenshots.
The longer how-to, including the rename, skills, and what not to automate, is SEO with OpenClaw. For the wider picture, including Hermes and Grok Bot, start at SEO for agents.
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